Creed is a historic fragrance house founded in 1760, originally as a tailoring establishment before transitioning into perfumery. Throughout its long history, Creed has been associated with craftsmanship, tradition, and the use of high-quality natural ingredients. Operating as a family-run business for generations, the brand developed a reputation for producing distinctive, elegant perfumes worn by royalty, celebrities, and global clientele.

Creed's modern popularity surged with the release of "Green Irish Tweed," "Silver Mountain Water," and especially "Aventus," which became one of the most influential men's fragrances of the 21st century. The house is known for its signature fresh and aromatic DNA, with compositions often built around citrus, herbs, florals, musks, woods, and ambergris.

Creed claims to use a labor-intensive infusion process and maintains a strong emphasis on natural raw materials. Its fragrances typically feature clean, refined structures with notable freshness and versatility across both men's and women's lines.

In 2020, the brand underwent a significant shift when BlackRock and Spanish investment firm Puig acquired majority ownership, beginning a new chapter for its global expansion. Despite changes in leadership, Creed remains one of the most recognizable luxury fragrance houses, known for its heritage-driven identity and influential scent creations.