Al Wataniah is a United Arab Emirates–based fragrance brand known for producing affordable Middle Eastern-inspired perfumes with modern mass appeal. Although positioned in the budget-friendly segment of the market, Al Wataniah has gained traction among fragrance collectors for offering strong performance and contemporary blends at accessible prices. The brand focuses on expressive scent profiles that reflect regional perfumery influences, often featuring accords such as oud, amber, rose, musk, saffron, spices, and sweet oriental notes.